A short
story.
We didn't set out to build a network. We set out to solve tracking for two advertisers who were getting burned. By 2021 we had 40. Everything since has been a consequence of that first decision: stay close to the work.
Founded
Two ex-CHECK24 operators and one ex-Awin engineer rent a flat above a bakery in Munich and start writing tracking code.
First 10 advertisers
Mostly fintech and travel. We learn that integration time is the real moat.
Profitable
No outside capital taken. We keep it that way on purpose, it changes which advertisers we say yes to.
Berlin & Vienna
Account and publisher teams open in DE and AT. Lisbon follows for engineering a year later.
3,800 publishers
Real-time S2S on every account. €68M paid out. Still answering support tickets ourselves.