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Frequently asked
questions.

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General

The basics about Adlesa, the network, and how we're different from the big guys.

What exactly does Adlesa do?

We're an affiliate performance network. We connect advertisers (brands who want more customers) with publishers (creators, comparison sites, media, affiliates) and handle all the tracking, payment, compliance and account management in between.

You only pay for real, validated results, CPA, CPL, CPC, RevShare or hybrid.

How are you different from Awin, TradeDoubler or CJ?

Three things: real-time tracking on every account (not batched), named account managers (not ticket systems), and we front payouts to publishers when advertisers are late.

We're also smaller and more opinionated, we turn down ~60% of advertisers who apply. That's what keeps publisher trust high.

Which markets do you cover?

DACH (Germany, Austria, Switzerland) is our primary market. We also run campaigns in Netherlands, France, Italy, Spain, Poland and the Nordics. US and UK coming 2026.

Is Adlesa GDPR compliant?

Yes. Full GDPR, TTDSG and ePrivacy compliance. We support consent-aware tracking, server-side fallbacks, and offer a DPA with every account. Data is stored exclusively in the EU (Frankfurt + Dublin).

How big is the network?

As of January 2026: 3,800+ active publishers, 250+ active advertisers, €68M paid out in 2025.

Do you take outside capital?

No. Bootstrapped and profitable since 2022. It changes which advertisers we say yes to, we don't have growth targets to hit regardless of fit.

For advertisers

What to expect when you run a campaign with us.

What does it cost to run a campaign?

No setup fees. We take a percentage on top of your payout to publishers, typically 25–30% depending on volume and vertical. No monthly minimums for the first 90 days.

Which pricing models do you support?

CPA (cost per acquisition), CPL (cost per lead), CPC (cost per click, limited), RevShare, and any hybrid you can articulate. Most fintech and travel advertisers run CPA+RevShare hybrids.

How long does onboarding take?

Typically 7–10 business days from signed contract to first live conversion. Technical integration (S2S postback, pixel or API) takes 2–4 days. Publisher recruitment runs in parallel.

Can I restrict which publishers run my offer?

Yes. Whitelist/blacklist by publisher, by traffic source (SEO, paid, email, social, app), by geo and by device. Every publisher application is reviewed by you before going live.

What's your fraud protection?

Three layers: (1) real-time pre-bid filtering on IP, UA, device fingerprint; (2) post-click anomaly detection on CR, time-to-conversion, geo mismatch; (3) manual review of anything that trips heuristics. Invalid conversions are auto-reversed before payout.

Can I integrate with my BI / data warehouse?

Yes. Full REST API, nightly CSV drops to your S3/GCS bucket, or direct Snowflake / BigQuery shares for enterprise accounts.

What support do I get?

A named account manager from day one. Slack channel with our team if you want it. Quarterly business reviews. 24-hour SLA on any support request, typically answered within 4 hours during business hours.

For publishers

Everything you need to know before joining the network.

How do I apply?

Fill out the application at publisher application. We review every application manually, it usually takes 2–3 business days. We'll ask about your traffic sources, audience size, and which verticals you're strongest in.

Do you accept all traffic types?

We accept SEO, email, social organic, paid social, display, comparison, cashback, coupon, app, push and native. We don't accept: incentivised, adult, crypto-scam-adjacent, or anything that violates GDPR or the advertiser's terms.

Is there a minimum size?

No hard minimum. We've onboarded publishers with 5k monthly sessions and with 5M. What matters is audience fit and sustainable traffic.

Which offers will I have access to?

Once approved you see every offer you're eligible for, typically 80–200 offers depending on your verticals. Some require per-offer approval from the advertiser (takes 1–2 days). Browse them at offers page.

When do I get paid?

Monthly, on the 15th of the following month. No minimum threshold. SEPA, bank transfer, PayPal or Wise. We pay even if the advertiser is late, that's on us, not you.

Can I get paid weekly?

Yes, for publishers doing over €5k/month consistently for 3+ months. Talk to your account manager.

Do you have an API?

Yes, REST API for offers, stats, conversions and deep links. S2S postbacks for any tracker. Full docs in your dashboard after login.

Can I see real-time stats?

Yes. Every click and conversion appears in your dashboard within 3 seconds. Filter by offer, geo, device, sub-ID and campaign.

Payouts & billing

How the money moves.

What currencies do you support?

Payouts in EUR, USD, GBP, CHF and PLN. Invoicing in EUR by default; we can accommodate other currencies for enterprise advertisers.

How does the validation window work?

Depending on the advertiser, conversions are pending for 14–60 days before they're validated. Most fintech offers are 30 days; retail and travel are typically 14–21 days. You see pending and approved separately in your dashboard.

What if a conversion gets rejected?

The advertiser must give a reason (fraud, return, duplicate, policy violation). You can dispute within 14 days. Our team audits every dispute, we find for the publisher about 40% of the time.

Do you charge fees on payouts?

No. What you earn is what you get. We don't charge for SEPA, bank transfer or Wise. PayPal passes through PayPal's fee.

Can you send me a self-billing invoice?

Yes, every EU publisher gets a compliant self-billing invoice each month. Non-EU publishers invoice us via the platform.

Tracking & tech

How we count, and how to integrate.

How do you track conversions?

Server-to-server (S2S) postbacks are the default. We also support pixel, JS tag, API and GA4 measurement protocol. S2S is the only method we actually recommend, pixel tracking is unreliable post-iOS17.

What's in a typical postback URL?

Something like: https://adlesa.io/p?click_id={cid}&amount={value}&tx={order}&currency=EUR, parameters are customisable. We document everything in-platform.

Do you support first-party tracking?

Yes. We provide a subdomain (e.g. track.yourbrand.com) with first-party cookies, which survives Safari ITP and most ad blockers.

What about app tracking?

We integrate with AppsFlyer, Adjust, Kochava and Branch. If you use something else, we probably also support it, ask.

Attribution window?

30 days by default for CPA, configurable 1–90 days. Last-click by default; first-click and view-through available for some verticals.

Is there an SDK?

No, we deliberately don't ship an SDK. S2S and REST cover every case and don't add bundle size or tracking surface to your app.

Still stuck?

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