Partner who recommends Advertiser products on their own channels and receives a Commission – such as blogs, comparison portals, creators, newsletters or coupon pages.
Also called: Affiliate, Partner, Advertising Partner
The English word Publisher means "editor" or "publisher" in German. In affiliate marketing, a publisher is anyone who publishes content and recommends products from an advertiser. For each sale or lead made through his recommendation, he receives a Commission. Synonym is often used the term affiliate.
What types of publishers are there?
- Content publisher: Blogs, magazines and advisory sites with reviews and purchase advice.
- Comparison portals: Pages that compare tariffs, products or prices.
- Creator and influencer: Recommendations on YouTube, Instagram, TikTok, Pinterest or in podcasts.
- Coupon and cashback portals: Pages that collect discounts or pass commissions on to users.
- Email and newsletter: Curated recommendations to your own subscriber list.
- Technology Partners: Apps, browser extensions or software that integrate offers.
What does a publisher actually do?
A publisher selects suitable partner programs, builds affiliate links and creatives into its content and labels them as advertising. Subsequently, he evaluates in the reporting which content brings revenue, and optimizes it. Many publishers work part-time, large portals employ entire editorial offices.
How do you become a publisher?
Participation in partner programs is free of charge. You need your own channel with a target group and an account with a affiliate network. With Adlesa, you can register for as a publisher for free and then apply to all programs in the network – without minimum reach.